Alex Ruiz is a product consultant with over 19 years of experience in product strategy, product design, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.
For this project, I was the UX design lead for redesigning My Health Plan, Medical Mutual's claims servicing web application.
I believed collaboration was essential to the success of this project. So I convinced the project sponsors, the VP of Customer Experience and Product Manager, to deviate from Medical Mutual's traditional product development process by allowing me to organize a cross-functional team that explored ideas and validated concepts with users before development.