Alex Ruiz is a product consultant with over 19 years of experience in product strategy, product design, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.
Customers do not measure their success by your projects being on time and on budget, so why are you?
People buy products and services which provide a way for them to make progress in an area of their lives they currently struggle in. Your customer's struggle causes them to look for a solution that gets the job done. However, customer needs shift, and expectations grow over the years as they continue to strive to make progress. It's never been more important to learn and understand your customer's needs and then design your products to meet them. Your competition knows it, and your customers now expect it.
I will partner with you to design meaningful solutions that allow your customers to achieve their desired progress.