The design community has become over-reliant on familiar tools like Figma, which can restrict creative problem-solving. I advocate for a more expansive approach, encouraging designers to explore a broader range of innovative solutions.
All tagged Design
Preparing for the growth of AI tools involves improving how we manage our knowledge.
When I decided to specialize in User Experience in the mid-2000s, tech still felt like the wild west. It was full of people who knew how to teach themselves what they needed to learn to finish their projects. I was a website developer at the time. Many of the developers I worked with were former mechanics, machinists, and tinkerers who discovered they could earn a good living building websites and applications.
Studying Jobs to be Done (JTBD) theory over the last year has changed the way I will research and design products for the foreseeable future. What I used to think of as the “art” of design and design thinking has been driven into algorithm by JTBD.