Alex Ruiz is a product consultant with over 19 years of experience in product strategy, product design, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.
All tagged Business
Studying Jobs to be Done (JTBD) theory over the last year has changed the way I will research and design products for the foreseeable future. What I used to think of as the “art” of design and design thinking has been driven into algorithm by JTBD.
