Alex Ruiz is a product consultant with over 19 years of experience in product strategy, product design, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.
The design community has become over-reliant on familiar tools like Figma, which can restrict creative problem-solving. I advocate for a more expansive approach, encouraging designers to explore a broader range of innovative solutions.
Preparing for the growth of AI tools involves improving how we manage our knowledge.
On occasion, someone reaches out for advice about a career in User Experience (UX). I enjoy sharing my experience in the hopes it allows designers to progress quicker in their careers. One thing you'll find is that people come to User Experience from a myriad of backgrounds, and it's only a matter of filling in the gaps of knowledge.